Zong 4G, Pakistan’s No.1 data network, embarked on a journey across Pakistan, in all provinces, to spread 4G Internet awareness throughout the country. In a nationwide activity undertaken simultaneously in several locations, Zong’s “New Hope” volunteers delivered sessions in Schools, Colleges and Universities covering students of different age brackets. The activity cuts across multiple socio-economic segments as well, covering on one hand some of the most prestigious Universities of Pakistan such as Hamdard and Balochistan Universities, whilst reaching out to charity schools for underprivileged students such as Mashal on the other.
The need of this activity is rooted in Zong’s desire to revolutionise the digital landscape of Pakistan which Zong expresses through its Brand promise of “A New Dream”. The activity was in part a contribution towards development of the 4G ecosystem in Pakistan that has the potential to radically transform Pakistan’s global outlook and economic progression.